Adsense TOS – Traffic Exchange Programs not Allowed

Those of you who have been Google Adsense Ads on your websites and blogs should be informed that the TOS has been updated giving us a hint that all the traffic exchange programs are no more allowed. This is not a new update actually because this was something which was never allowed but after a note on the official Google Adsense blog.

Reasons why Google AdSense Accounts are Disabled
How to Avoid Google Adsense Account Ban

The program policies strictly prohibit any means of artificially generating ad impressions or clicks, including third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. These programs offer incentives for users to view web pages or click on ads, resulting in activity that is harmful to our advertisers.

2leep isn’t suitable for adsense. It generates traffic that can cause invalid clicks. I don’t know who 2leep was okay for adsense, but any site that sends you traffic just because have a code on your site isn’t the type of traffic adsense considers suitable. It doesn’t have to be “paid traffic” to be considered unsuitable.

Recently many Google Adsense Accounts were disabled and the main reason for this has been the Traffic Exchange Programs which were used on their blogs. There is no official statement on this but as a precautionary measure its suggested not to use any of them. Things to Avoid – Programs that may bring uninterested users to your site, such as traffic exchange programs where you purchase or trade user traffic, possibly generating invalid activity.
Some of them include :
MGID
2leep
zaparena
wahoha etc
Few reasons why these sites may be breaking TOS are :

Traffic Exchange : You are going to click on one of those banners on a blog and visit another blog and visit another one through those banners again, this is nothing but a traffic exchange in a chain process. Non-Converting Clicks : If someone visits your blog through one of those eye-catching the chances are that the person would be more interested in that banner related content rather than the advertisements. Hence, even if the visitor would click on the ad, the chances of any type of conversions are very less just increasing the advertisers costs for nothing. Adult Content : You may not be directly publishing adult or non-family friendly content on your blog but the banners would have these adult thumbnails to ensure higher CTR and also the visitors would be lead to some bad website.

Recently another Adsense Publisher got his domain disabled from Google Adsense and the only issue he suspected was the usage of 2leep.com because the blog post has only content without Images and nothing else. As a publisher, YOU are responsible for everything that appears on your site pages. No matter where it comes from. Since you signed up for a service that really isn’t compatible for adsense users, and you have their stuff on your site, it is considered your responsiblity.
Adsense has disabled ad serving to your site – they won’t be returned unless you file a request for reconsideration. Unless you remove the 2leep stuff, that isn’t going to happen. The chances of getting a ban lifted up is also very less hence its always better to play safe rather than first trying out these illegal or inappropriate programs and then suffering from the ad network bans.
Always take the best decision for the long run! Decide now!

Posted in: Adsense zone